Viva Forever is the new Spice Girls Musical which is being produced by Judy Craymer (of Mamma Mia! fame) and directed by the illustrious Marianne Elliott with the book by Jennifer Saunders (of French & Saunders fame).
It is due to open in the West End at the end of 2012 and when asked about casting the various Spices Craymer said: For all that you have heard about which famous faces are up for the show, we are keen to cast unknown actors because the production will be strong enough in its own right. I have created a story around the music, so no one is playing the individual Spices. It's a modern-day fable that looks at fame, celebrity and friendship.
With such a strong creative team in place I suspect they are going to be inundated with wannabees when auditions start next year,
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