It offers more than enough music, gizmos and mementoes to satisfy even the most fervent Abba fans promising “a place for total interaction” with the band. The launch party last night was attended by Bjorn Ulvaeus and Anna-Frid “Frida” Lyngstad.
All of the band members support the project and have donated memorabilia and recorded interviews that are played on screens throughout the exhibition which is spread over 25 rooms with glass cases containing silk, satin and spandex spangled costumes. You can see replicas of the Polar Studios where the band recorded, as well as the seaside cabin near Stockholm where Bjorn and Benny composed their hits. Even the helicopter which was pictured on the cover of the 1976 album “Arrival” Is on display.
Abba has sold 400 million records since the 1970s as well as the mega-successful film and stage musical “Mamma Mia!” which is currently showing at the Prince of Wales Theatre in London’s West End.
Interactive elements at the exhibition mean that visitors can take part in quizzes, recreate the band’s sound at a mixing desk and dance and sing with an animated 3D holographic illusion of Abba. At the gift shop expect to find Abba T-shirts, teddy bears, jigsaw puzzles, figurines and CDs.
You can find out more at www.abbaworld.com
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